Playing – the future

Games are not going away. The gamepocalypse is nigh.


One of the biggest changes in the way we live and socialise at the moment is the rise and rise of game structures in everyday life. I’m not just talking points, badges and scores here – I’m talking about all sorts of game mechanics, the sorts of rich, rewarding dynamics that can help make reality better.

Games engage people. They provide the sorts of work that people want to do, using feedback systems and carefully structured designs to make for a fun experience. They provide a sense of satisfaction that’s hard to beat, from completing simple tasks to seeing a narrative through to its end. They let you explore and experiment, providing freedom within limits, and they reward players for developing skills or for learning information.

When it comes to journalism, stories – neat narratives with a beginning/middle/end or an inverted pyramid structure – are simply not sufficient for explaining most complex systems. They can explain a linear series of events, even one with complex factors, but they’re not good at really explaining how things work in a way that gets into the reader’s head. Climate change, or tax allocation, or the financial crisis, for instance.

Game design can be used to help create original reporting, as well as being a medium for its distribution. They can be used as powerful polemic or educational tools. And they can even be used to explore the process of newsgathering itself, illuminating its murky logic through the procedural logic of the game.

It’s not just video games that are important here, though they do have a wider reach than many other forms. Alternate reality games that merge fact and fiction to overlay a game onto the real world, or use real artefacts in a game environment, are growing as marketing tools. Board games have always had the widest reach (chess, anyone?) and are enjoying a niche resurgence. What could we do with them?

Journalists with game design skills are going to be needed, alongside journalists with data skills and journalists who can do video and code and take pictures. I believe that, once the nascent newsgames industry stops dipping its toes into the water and jumps in, newsgames are going to take off. Because a good game makes money. If we assume for a moment that engagement is king, not content, then games will win the war for our attention: doesn’t that look a lot like the situation we’re already in?

I want to see what we could do if we treated a printed paper as a site of play. If we made it fun, and thought about it from the perspective of someone exploring, learning, interacting with a game. It’s possible to be shocked, dismayed, distressed, saddened, touched, moved, and incited to action by good games that don’t dumb down their subjects. It’s possible to treat difficult subjects with respect within a game; there are myriad bad and good examples of this, just as there are of TV and of radio and of print.

And despite some assertions to the contrary, games are not inherently geared towards those who can’t pay attention (seriously, current 50+ hour game lengths of major studio titles obviously contradict this). Instead, games can make news harder, more complex, deeper and richer – and they might just be able to do all that while making money.

But news organisations aren’t there yet, and it’s not hard to understand why – MediaShift has a great analysis of the cultural divide between editorial and games design that’s proving insurmountable at the moment. As indie creators are creating games that explore the news journalistically, we’re in danger of missing the boat again.

So what I want to do, this year, is get some news people and some game people in a room, together, to see what we can do to bridge that gap. If you’re interested in being involved, let me know in the comments here or by emailing Let’s build something fun.

This is the third of (I hope) four posts coming out of the Powerful Voices roundtable I attended earlier this month. The first was a resource-dump for concepts we discussed there and the second discussed the digital divide.

What if? News games

What if papers used games as a news medium?

There are a few news outlets already making moves in this direction, but I haven’t seen much in the way of commentary or ideas about taking it beyond quiz apps and into educational tools, social activities or, well, making it fun.

Here’s the thing. I reckon news – especially news online where attention is easily lost – should be entertaining. It should be interesting, engaging, thoughtprovoking and, if possible and where appropriate, fun.

Could games be a news medium? Could we use online games to tell or break stories, or to foster real engagement with and within our communities? Here are nine ideas. Let me know what you think in the comments.

Hat tip: I’m indebted to Margaret Robertson for a talk at Greenbelt 09 that pointed me towards some of these games and got me thinking about narrative crossovers between real life experience, current affairs/news and gaming.

1. Quiz

This is the easy one. Quite a few news outlets have online quizzes, little more than simple forms that grade users on how well they’ve retained the news.

NBC has gone a step further with a Facebook application called What’s Your iCue. Based on the corporation’s learning site, it quizzes users about their videos and encourages them to compare scores.

In theory, it’s simple and engaging, it spreads their brand and it drives users not only to engage on Facebook but also to watch their news.

2. Links hub

Still in the realm of what’s already been done, I present Newsblaster, MSNBC’s addictive little news. It uses a familar and easy game format – bubble blaster – and for each group of bubbles you burst, it rewards you with a headline and a gateway to a news story.

Links to stories stack up in the sidebar, and you can interrupt the game at any time to check them out. It’s a good game in its own right – it’s a casual timewaster that draws traffic to news stories by presenting a random array and letting users select what they want.

3. Giving out information

Swinefighter is never going to win any prizes for game design – or for tact. You play a doctor with a hypodermic needle, scrambling to inject flying pigs as they hover above a map of the world. It’s pretty silly.

Where things get interesting is the rest of the page. The game is embedded on a site that includes donation links to the Red Cross, as well as a simple list of ways to help prevent the spread of swine flu (taken from the US Centre for Disease Control).

The game spreads virally (forgive the pun) and the information goes along with it.

4. Exploring context

Stop Disasters is a game developed by the UN to bring attention to how to, well, stop disasters. You can play through several scenarios (hurricane, wildfire, tsunami): you’re given a town or village, a budget and a time limit, and your job is to develop the area so that as many people as possible survive.

It’s full of information – helpful facts, advice, statistics – and it’s fun to play. Without you really noticing, it teaches you the background and the context that’s so often missing from news stories, and it humanises disaster victims by making players care about what happens to them.

5. Experiencing context

Similar in style though not content, the McDonald’s game invites players to manage the empire. It’s biased to make a point – it’s impossible to run a corporation like McD’s without making some dubious moral choices.

The player must oversee the whole operation and decide what choices to make. It teaches you about the whole process of running the chain, from the field in Brazil to the slaughterhouse to the boardroom to the restaurant. It forces you to take a much more holistic view than the normal consumer – and introduces you to some unexpected truths.

Imagine a game like this one based on managing the NHS. Or the US healthcare industry. Or the international banking system.

6. Augmented reality

The Hidden Park is a kid’s game for the iPhone. You download it and then head out to your local park, where the game uses the phon’s built-in GPS to lead you around, asking you to take photos of various things in order to find magical – imaginary – creatures which appear on the iPhone screen rather than in real life.

There are a host of other applications using this technology, ranging from apps to tell you the fastest route to the nearest Tube station to apps that project social media information next to the image of a real person standing next to you.

Using this, papers could offer even more exciting interactive maps – immersive applications showing you all the data of Everyblock projected onto the world around you, for instance. Events listings, classifieds, food reviews; crime stories, council stories, controversies.

If money, time and skills were no object, how about an app that projected what planned controversial developments like the Rackheath eco-town and Norfolk Hub could look like, with links to background info?

7. Alternate reality

Alternate reality games (ARGs) use multiple platforms and encourage people to work together to solve puzzles, operating online via social networks and in meatspace, using multiple media.

The Rochester Democrat and Chronicle has teamed up with some local technology graduates to create Picture the Impossible, its own interactive ARG. Participants – there are more than 1,000 registered, and 830 on Facebook alone – are split into three teams, which will compete over the next six weeks playing online and offline creative games based around the city and the newspaper, to earn money for three charities.

Traci Bauer, managing editor for multimedia and innovation at the D&C, hits the nail on the head:

If this works as a way to engage an audience, then it becomes more than a game, it becomes a new set of tools that we can use for daily journalism.”

8. Virtual news

The internet is creating new communities everywhere, niche networks with very specific concerns, some of which revolve around gaming and virtual reality. Newspapers reporting on the concerns of these communities – or even reporting on meatspace issues via these platforms – can be successful.

Second Life is an immensely popular and immersive virtual world/massively multiplayer online role-playing game (MMORPG). The community boasts three newspapers – the Metaverse Messenger, Alphaville Herald, and the Second Life Newspaper – which blur the lines between real-world and virtual events, reporting on both equally. They cover social and technological issues around the game environment as well as goings-on within the virtual world.

300,000 people regularly read the Metaverse Messenger, and in May the Alphaville Herald celebrated its 50,000th reader comment. CNN has a large community-based presence there; Reuters moved out in February.

Is this – or are other MMORPGs and virtual environments such as Gaia – a potential market for mainstream media?

9. Anything you can imagine

If you don’t already know about Superstruct, take a look. It’s an amazingly innovative interactive game that ran for six weeks last Autumn.

Thousands of people worldwide got together to tackle six problems that could bring the world to its knees in ten years time, working together to devise ways of avoiding the self-destruction of humanity.

The content they produced is full of original ideas, re-imagining social, economic and technological systems for new purposes. The game is a lasting testament to what’s possible when people with imagination have conversations, and it’s proof that user generated content can mean far more than an inflammatory comment.

What if papers offered this sort of platform?