- metamedia

Pocket Lint #13: Bloody Mary

If you’d like to get Pocket Lint as a regular-ish email on Fridays you can sign up here. Future Pocket Lints may come with more analysis, more chat and/or more personal elements in them, as I carry on experimenting.

“Periods don’t have glitter in them.”

Occasionally, about once a year, I reread Myths over Miami. It’s a fascinating story very well told, and I am immensely grateful that the internet lets me keep coming back to it, long after the print paper it originally existed within has been forgotten.

“I’ve always wondered what it’s like to be clinically insane. I wonder how aware you might be of your own insanity. I wonder if it happens so gradually you don’t notice, or if it’s sudden, like a light switch being flicked from off to on. Can it be flicked back, or is it irrevocable?” Possibly the best depiction I have ever read of what it’s like to live with chronic mental illness of the type I experience.

“When my son was born, all of my questions suddenly had a very basic answer. I would love for him to grow up as I did, enjoying shooting but understanding that every gun is loaded and you never touch one without an adult and you don’t point it at anything you don’t intend to shoot. But more than that, I’d love to believe that he’ll have no mischievous accidents, no suicidal depressions or homicidal rages, no moments of weakness or fits of pique or questions that can be answered by the pull of a trigger. As with all the other scenarios in which I’m the good guy with the gun, I can never be sure. I carry my permit, as I always have. But now all my guns live with my father.”

“Martin Amis’s book is also the reason I keep saying I am sexist and not that I was sexist. I will have to keep fighting this thing about myself. I will make mistakes along the way – my id will take over and I’ll say the wrong thing from time to time. This is an article about acceptance, not a self-awarded pardon.”

Tumblr of the week: Olivia When, which is full of beautiful animations of people stealing dogs. Olivia is the person who made this gif about accepting compliments in the style of a superb bird-of-paradise.

Poem of the week: The Practice of Magical Evocation, Diane DiPrima

Game of the week: A Dark Room, also on iOS – strange, saddening, compulsive, unfolding like a very creepy flower.

Pocket Lint #12: service industry

This title doesn’t work, but you’ll click on it anyway.

“Really, freedom of speech is beside the point. Facebook and Twitter want to be the locus of communities, but they seem to blanch at the notion that such communities would want to enforce norms—which, of course, are defined by shared values rather than by the outer limits of the law.”

The only way to keep user information safe is not to store it.

Relevant to the Assassin’s Creed: Unity controversy this week over the lack of women: “what happens when our perception of historical accuracy is entirely at odds with real historical accuracy? What happens when we mistake our own limited understanding of culture – or even our personal biases – for universal truths? What happens, in other words, when we’re jerked out of a story, not because the fantastic elements don’t make sense, but because the social/political elements strike us as being implausible on the grounds of unfamiliarity?”

“This is the Blue Shell of collapse, the Blue Shell of financial crisis, the Blue Shell of the New Gilded Age. This is the Blue Shell in Facebook blue, where anything you’d do with it already will have been done anyway on your behalf without you knowing it.”

On Matter, here’s an incredibly long interview with Buzzfeed’s Jonah Peretti, which you won’t read. On sites that aren’t Matter, here are a couple of good summaries, which you probably will. Serve your readers, or they’ll go elsewhere.

Tumblr of the week: When Women Refuse

Poem of the week: And Still I Rise, Maya Angelou

Free game of the week: The Last Tango

Assassin’s Creed: women in games are not a technology problem

Assassin’s Creed: Unity is not going to have playable female characters in multiplayer, because it’s too much work. As per Polygon:

“It’s double the animations, it’s double the voices, all that stuff and double the visual assets,” Amancio said. “Especially because we have customizable assassins. It was really a lot of extra production work.”

Here is an incomplete list of things that Ubisoft decided, as a company, were less work than playable female avatars in multiplayer:

Two special missions, only available as pre-order bonuses.
The ability to render AI crowds of 5,000 people.
Customisable assassins, but only male ones.
A 1:1 replica of Notre Dame cathedral.
A crouch button.

This is a tongue-in-cheek list, of course, because the allocation of resources doesn’t work like this, and if it was the multiplayer team’s job to make multiplayer on a budget then it’s their budget from which multiplayer assets must come. The idea behind the four-player co-op mode seems to be that everyone sees themselves as the main character from the single-player game – Arno, who is male, obviously, because it’s not like playing a female assassin in the French Revolution would be an excellent and historically-relevant choice – and their three friends are his male buddies.

Which leaves open the question of why, exactly, two of those friends couldn’t be female, if the team had decided that was a priority? Or why all of them couldn’t be female? Why not cut Arno from multiplayer, or design a multiplayer system that works without him? Why not, if you have to, take the FemShep approach and make masculine women, acknowledge the problems with their animations, and say that you thought it was more important that the game had playable women than that the jiggle physics was perfect? And, most importantly, why wasn’t making it possible to play as a woman in the game a core goal for the multiplayer team, instead of a nice-to-have extra that got dropped?

To be fair, we don’t know yet whether any modern-day assassin elements are going to star a woman. But the fact that Ubisoft has cheerfully announce beard-filled multiplayer without mentioning the possibility suggests either the modern-day office-wandering secretarial bit isn’t finished yet – in which case there might be a sudden reverse ferret and a female avatar might suddenly appear, rendering all excuses about the difficulties of rendering women completely null and void – or that it’s not going to hold many surprises on that score. Or that they’re dripfeeding PR to provoke, of course, which I guess we can’t rule out, because that’s one of the more unpleasant ways the games PR machine works.

Meanwhile, apparently Far Cry 4 came “within inches” of a playable female character. Which is not good enough; the dev says they “did their best” but that older assets, studio culture, planning and technology got in the way. Goddamn technological women, with our complicated hips and our weird walks and the way we’re just so difficult to model that a 1987 NES game has better gender representation than this next-gen console one can apparently manage.

Look, technology is not the problem here. Thinking of male characters as “default” and female characters as “extra” is the problem, as is a history of poor representation in games meaning there are fewer existing assets that can be reused. You fix that by recognising that it’s not a tech issue. You fix it with planning, with remedial work so that you have as many stock female assets as stock male ones, with processes that don’t place the ability to fiddle with a character’s weapon loadout ahead of their gender. You can’t fix that with polygons. You fix that with people.

The nature of madness

A lot’s been said about the killing of six people by a man, possibly mentally ill, certainly with a gun, certainly with a deep hatred of women and a deep anger over what he sees as their rejection. I don’t want to go over old ground; here are a few excellent pieces that are worth reading on this whole sorry mess.

What is worth saying, though, and what I’ve not seen said elsewhere, is a little about the nature of madness, and how it might apply here. It is pointless to go over whether the killer had a diagnosis, as that diagnosis cannot hope to explain his actions, any more than a diagnosis of OCD can hope to explain why a particular person might scrub their hands raw rather than compulsively locking doors, or a diagnosis of schizophrenia can explain why a person believes they have magical powers that control the weather rather than believing the NSA is stalking their every move. The differences have their genesis outside a person’s brain chemistry, in their society, their upbringing, their present situations, the elements of their obsessions that are permitted space to grow unchecked.

The specifics of madness are not so closely linked to diagnoses as most people would like to believe. One cannot simply write off all delusions as madness, nor all violence, nor even all shooting sprees, because madness is not a sufficient explanation. Even if we know for certain that a shooter is diagnosed as mentally ill, what we do not necessarily know – and what we must ask – is why their illness has taken that particular form. Why women? Why people of colour? Why sex? Why entitlement?

Madness is born in sanity. It is born from society. It does not spring, fully formed, from the brain in isolation: it is defined socially, it is constructed socially, it is through the establishment of social norms that abnormality is recognised and regulated. Mental illnesses grow like weeds; the nature of the weed is dependent on the soil, the light, the water. Sometimes the only thing that makes a weed a weed is the fact it is appearing in a neatly manicured bed of some other flower.

The California killer’s mental illness was not madness, when it was limited to posting on forums about how much he hated women. It was not madness when he spoke online about his fantasies. It was not madness when he suggested women deserved to die for rejecting him. If he had only killed one woman, an ex-girlfriend or a prospective partner who said no, a great deal of evidence suggests it would still not be judged as madness; this happens every day, and society rarely says it is insane.

Sanity and insanity are two ends of a spectrum, not distinct states, and there is a great deal in the middle that is murky. It is frightening that such hatred, such aggression towards women, such entitlement and anger, is only murky.

Why does society call angry, threatening young misogynists mad only after they have pulled the trigger?

The New York Times package mapper

From Nieman Lab, an interesting look at how the NYT maps traffic between stories, and analyses why and how things are providing onward traffic or causing people to click away from the site.

One example has been in our coverage of big news events, which we tend to blanket with all of the tools at our disposal: articles (both newsy and analytical) as well as a flurry of liveblogs, slideshows, interactive features, and video. But we can’t assume that readers will actually consume everything we produce. In fact, when we looked at how many readers actually visited more than a single page of related content during breaking news the numbers were much lower than we’d anticipated. Most visitors read only one thing.

This tool’s been used to make some decisions and change stories, individually, to improve performance in real time. That’s the acid test of tools like this – do they actually get used?

But the team that uses it is the data team, not the editorial team – yet. Getting editors to use it regularly is, it seems, about changing these data-heavy visualisations into something editors are already used to seeing as part of their workflow:

we’re thinking about better ways to automatically communicate these insights and recommendations in contexts that editors are already familiar with, such as email alerts, instant messenger chat bots, or perhaps something built directly into our CMS.

It’s not just about finding the data. It’s also about finding ways to use it and getting it to the people best placed to do so in forms that they actually find useful.

Happy birthday, Guardian Australia

Tea, cake and champagne for the Guardian Australia launch.

About this time last year, I think someone had broken out the champagne. Not that that meant we stopped working, of course – it just joined the cups of tea and chocolate echidnas (echidnae?) that Penny bought to celebrate launch. We started very, very early and finished very, very late, and it was worth every minute.

Today is a year since Guardian Australia launched, and it has been an incredible year professionally (as well as all that boring personal stuff about finding a new home 10,000 miles away from home). My instinct when it comes to explaining why is to go to the stats – to turn to what we know about our new audiences, the people who found us on launch day and the people who’ve discovered us since. We can bring out commercial and editorial numbers that prove the impact we’ve had and the appetite for our work in Australia, which has completely eclipsed what I thought it might a year ago today. But those numbers don’t tell the whole story – they don’t cover the stories we’ve broken, the speed at which the office has grown, or the way our audience has formed a community around our journalism.

With tons of help from colleagues, I compiled a huge awards list for the anniversary, and it acts as a look back at some of the highs and lows of the year. It’s long, but there are probably at least twice as many things I could have included, if I had enough time to put it together (and thought people would still be interested at the end of it). As it is, it stands as a little marker of what we’ve managed to do in the last year – and my favourite part is, by far, the comment thread underneath. There’s our biggest achievement – that after a year, we have readers who’ll reply to our birthday celebrations to say: “Thank you for being here. Please stay.”

“Content” is contentious

Via Adam Tinworth (who seems to agree that I should be shorter), a note on content:

Content is crap. Nobody walks out of a great movie and says, “Wow! What great content.” Nobody who produces meaningful artistic expression thinks of themselves as content producers either. So the first step to becoming a successful publisher is to start treating creative work with the respect it deserves.

Generally, people don’t react well to the word content, especially people who are doing the work that makes that “content” valuable. Editors, journalists, reporters, writers, video producers and interactive developers don’t want to hear their work levelled in the way that “content” somehow manages to do. No one asks if it’s good content; they care if it’s a good story, a good video, good journalism. Content puts people’s backs up, because it devalues their creative efforts and reduces an article, a photo, a piece of hard work, to merely the fact of its existence. It’s about as insulting as calling it “URLs”.

Every day, at work, I write emails that require a collective term for text articles, image galleries, videos, interactives and perhaps a few other things too. I call them journalism, or pieces, or work, or news, or in extreme cases when I’ve exhausted every other synonym I list them as articles, images, videos and interactives. Every day, I deliberately avoid using the word “content”, because, as Greg Satell points out, it’s crap.

The homepage, and other undead creatures

One of the interesting sidelines to come out of the remarkably interesting leaked NYT innovation report in the last few days has been the fact that traffic to the NYT homepage has halved in two years. It’s an intriguing statistic, and more than one media outlet has taken it and run with it to create a beguiling narrative about how the homepage is dead, or at the very least dying, why, and what this means for news organisations.

But what’s true for the NYT is certainly not true for the whole of the rest of the industry. Other pages – articles and tag pages – are certainly becoming more important for news organisations, but that doesn’t mean the homepage no longer matters – or that losing traffic to it is a normal and accepted shift in this new digital age. Losing traffic proportionately makes sense, but real-terms traffic loss looks rather unusual.

Audience stats like this are usually closely guarded secrets, because of their commercial sensitivity, but it’s fair to suggest that homepage traffic (at least, to traditionally organised news homepages) is a reasonable indicator of brand loyalty, of interest in what that organisation has to say, and of trust that organisation can provide an interesting take on the day. Bookmarking the homepage or setting it as a start point for an internet journey is an even bigger mark of faith, a suggestion that one site will tell you what’s most important at any given moment when you log in – but it’s very hard even for sites themselves to measure bookmark stats, never mind to get some sort of broad competitor data that would shed light on whether that behaviour is declining.

It’s plausible, therefore, that brand search would be a rough indicator of brand loyalty and therefore of homepage interest; the New York Times is declining there, while the Daily Mail, for example, has been rocketing to new highs recently. I would be incredibly surprised if the Mail shares this pessimism about the health of the homepage, based on its own numbers. (That’s harder to measure for The Atlantic, whose marine namesake muddies the search comparison somewhat.)

The death of the homepage, much like the practice of SEO and pageviews as a metric, has been greatly exaggerated. What’s happening here, as Martin Belam points out, is more complicated than that. As the internet is ageing, the older, standard ways of doing business and distributing content are changing, and are being joined by newer models and methods. Joined, not supplanted, unless of course you’ve created your new shiny thing purely to focus on the new stuff rather than the old stuff, the way Buzzfeed focuses on social and Quartz doesn’t have any real homepage at all.

You need to be thinking about SEO and social, pageviews and engagement metrics, the homepage and the article page. Older techniques don’t die just because we’ve all spotted something newer and sexier, unless the older thing stopped serving a genuine need; the resurgence of email is proof enough of that. Diversify your approach. Beware of zombies.

Facebook: news as signal, everything else as noise?

Facebook is taking reach away from brand pages. That much seems pretty obvious from the growing anger of people who’ve spent time and energy building audiences on Facebook, only to find they now can only reach a small proportion of them without paying. Mathew Ingram has a great piece today on GigaOm looking at this in a lot more detail, covering the negative reactions by both major brands and individuals looking to use Facebook to promote their work.

In any case, every successive change or tweak of its algorithms by Facebook — not to mention its penchant for removing content for a variety of reasons, something Twitter only does when there is a court order — reinforces the idea that the company is not running the kind of social network many people assumed it was. In other words, it is not an open platform in which content spreads according to its own whims: like a newspaper, Facebook controls what you see and when.

At the same time as all this is going on, Facebook is giving a pleasant boost to pages belonging to news organisations; the Guardian isn’t the only news organisation seeing a rapid rise in the numbers of page likes it’s receiving, starting on March 18. That’s driven by Page Suggestions, a relatively recent feature that, well, suggests pages to users, generally based on posts they’ve liked or interacted with, though it’s possible Facebook’s changing/has changed the situations when it displays that feature.

It certainly seems like an algorithm tweak that’s designed to benefit news pages by boosting their audience, but not necessarily their reach – while news pages are certainly getting more exposure, that’s no guarantee the posts themselves are reaching more people. It could be a mask; boosting audience numbers for particular types of pages in order to counteract a general lowering of reach, so that news brands end up more or less where they started in terms of the people who actually see their Facebook shares. Or it could be a rebalancing, promoting news pages at the expense of other brands on the basis that Facebook would much rather you got news in your news feed than advertising.

Or, given the lack of transparency of Facebook’s approach across the board, it could of course be a blip; an unintended consequence of downgrading some types of content that leaves news at an advantage, for now. Either way, it’s not likely to last unless it helps Facebook become the sort of Facebook that it thinks it wants to be – and it’s another reminder, even on the up side, that this isn’t a platform that can be controlled.

Pocket Lint #10: wrapped in plastic

A pick of the most interesting things I read this week. If you’d like to get Pocket Lint as a regular-ish weekly email on Fridays you can sign up here or using the form below.

Gunshot victims to be kept in suspended animation, to buy time for doctors to fix their wounds.

The pointlessness of unplugging: “We are only ever tourists in the land of no technology, our visas valid for a day or a week or a year, and we travel there with the same eyes and ears that we use in our digital homeland.”

The pseudoscience of Alcoholics Anonymous, which only has a 15% success rate, and the problems with “Cadillac” rehab.

The overprotected kid, the junkyard playground, and the importance of risk-taking play. ‘The problem, says Ball, is that “we have come to think of accidents as preventable and not a natural part of life.”’

Silicon Valley’s brutal ageism: “an extra burden of proof on the middle-aged to show they can hack it, on a scale very few workers of their vintage must deal with anywhere else.”

What happens as children grow up a little: “Like characters in Dungeons and Dragons, the little ones—with their distinct clothing and high dexterity—can’t carry heavy weaponry, but they can be dispatched to pick locks and fetch magical rings from small places. Sometimes they can heal during combat.”

Australia’s Guantanamo problem: the asylum seekers indefinitely detained on secret evidence without hope of release.

How to use game preorders as a bank.

Women don’t want to work in games, and other myths: perhaps the first piece I’ve read about women in the industry that’s actually, unapologetically, aimed at a female reader.

How we won the war on Dungeons and Dragons.

Tumblr of the week: Shit Private Eye Says

Poem of the week: Louis MacNeice, Snow

Free game of the week: Sleep

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: