I’m running my first social media campaign, and so far, it’s working.
Let me explain. I’m one of the two head organisers of a live-action simulation game called Zombie LARP (we wish we’d picked a better name sometimes, but it works) in which a whole bunch of people run around in the dark pretending to be zombies and taking it in turns to shoot the zombies with NERF guns. Think Left 4 Dead in real life.