Tag: news industry

Games journalism is a broken business

There’s been a huge, intricate, messy, interesting conversation on Twitter over the last few days among games writers. It’s been sparked in part* by Maddy Myers’ superb excoriation of the games journalism industry, and the place that freelancers and those peripheral to the few big outlets now occupy, especially minority writers.

I have no idea how anybody else survives in games journalism. Well, actually, I do know now. It’s that other people just get day jobs. They do what I’ve done. If they’re lucky enough to find one that they can do in addition to journalism without wanting to die all the time. Maybe they just give up and get a full-time job that has nothing to do with journalism at all.

It’s a great piece. Go read it. And then go read Jenn Frank, talking about why she writes:

I am answering this question at a strange juncture in my life, you know. I am almost 32, I hope to start a family, I live in a city of 15000 people, and it has become impossible for me to imagine a life where games writing, or any writing, is a real possibility anymore. So now I’ve arrived at a stage in my life where, instead of waking up each morning and picturing what I’ll write, I try to picture *not* writing. Instead, I try to think of, literally, anything else I could be capable of doing.

These are brilliant women, writing about how writing has become impossible for them because it does not sustain them as a career. The conversations on Twitter and Facebook and elsewhere are all about the money: there’s not enough to go around. Publishers don’t pay enough for writers to actually do the work, especially for freelancers; staff jobs tend to go to the people who can produce a lot of words for very little cash consistently, and those people don’t tend to be established games critics. They certainly don’t tend to be minority critics whose public work intersects with social justice issues.

Most of these people don’t believe, on any level, that they’re owed work. But they do believe – with justification – that they’re owed a fair price for the value of their work, which is specialised and difficult and time-consuming. They don’t need to pitch more, they need to be paid properly for the pitches they land. They don’t need bootstraps, they need a fair system.

There isn’t enough money. But that construction elides the fact that publishers aren’t making enough money, which elides the fact that journalism’s business model on the internet is completely broken and games outlets are struggling just as hard as everyone else when it comes to actually making money from the online economy.

It’s hard, as a business, to admit that your commercial team isn’t operating well with the realities of the internet. But for many journalism businesses it’s the truth: newspapers and magazines alike are struggling, and specialist and enthusiast subject publishing as much as generalist. It’s not just that print revenues are falling, for those businesses with a print arm; it’s also that the link between increased online readership and increased revenue is incredibly tenuous if you’re relying on traditional banner ads, particularly if they’re all served through Google.

It’s possible to make money online, even in the middle of all this disruption. But the sad fact is that most games publishers are not very good at it, and they pass on their commercial failures to their writers, because that’s the part of the business that can be squeezed the most without squealing.

There isn’t a simple solution, because it’s a systemic problem, and because if there was a simple solution then the problem would already be solved. The low pay and precarious situations of games freelancers mirrors freelance journalists in most consumer-driven niches, all trying to tackle the biggest upheaval in publishing since publishing became a thing. No one in publishing has the answers, here. Games journalism doesn’t even seem to be able to articulate the problem: the race to the bottom for writers is driven by lack of revenue and lack of innovative commercial approaches, at least as much as it’s driven by writers willing to write for free.

One truth remains: if you can’t afford to pay writers what they’re worth, then you’re not making enough money; that problem lies with you, not with the writers.

* Edit: @RowanKaiser points out on Twitter that @KrisLigman’s tweets and his own blog post announcing his Patreon came ahead of @samusclone’s piece, saying “I think what happened was that several simmering pots boiled over concurrently”.

The homepage, and other undead creatures

One of the interesting sidelines to come out of the remarkably interesting leaked NYT innovation report in the last few days has been the fact that traffic to the NYT homepage has halved in two years. It’s an intriguing statistic, and more than one media outlet has taken it and run with it to create a beguiling narrative about how the homepage is dead, or at the very least dying, why, and what this means for news organisations.

But what’s true for the NYT is certainly not true for the whole of the rest of the industry. Other pages – articles and tag pages – are certainly becoming more important for news organisations, but that doesn’t mean the homepage no longer matters – or that losing traffic to it is a normal and accepted shift in this new digital age. Losing traffic proportionately makes sense, but real-terms traffic loss looks rather unusual.

Audience stats like this are usually closely guarded secrets, because of their commercial sensitivity, but it’s fair to suggest that homepage traffic (at least, to traditionally organised news homepages) is a reasonable indicator of brand loyalty, of interest in what that organisation has to say, and of trust that organisation can provide an interesting take on the day. Bookmarking the homepage or setting it as a start point for an internet journey is an even bigger mark of faith, a suggestion that one site will tell you what’s most important at any given moment when you log in – but it’s very hard even for sites themselves to measure bookmark stats, never mind to get some sort of broad competitor data that would shed light on whether that behaviour is declining.

It’s plausible, therefore, that brand search would be a rough indicator of brand loyalty and therefore of homepage interest; the New York Times is declining there, while the Daily Mail, for example, has been rocketing to new highs recently. I would be incredibly surprised if the Mail shares this pessimism about the health of the homepage, based on its own numbers. (That’s harder to measure for The Atlantic, whose marine namesake muddies the search comparison somewhat.)

The death of the homepage, much like the practice of SEO and pageviews as a metric, has been greatly exaggerated. What’s happening here, as Martin Belam points out, is more complicated than that. As the internet is ageing, the older, standard ways of doing business and distributing content are changing, and are being joined by newer models and methods. Joined, not supplanted, unless of course you’ve created your new shiny thing purely to focus on the new stuff rather than the old stuff, the way Buzzfeed focuses on social and Quartz doesn’t have any real homepage at all.

You need to be thinking about SEO and social, pageviews and engagement metrics, the homepage and the article page. Older techniques don’t die just because we’ve all spotted something newer and sexier, unless the older thing stopped serving a genuine need; the resurgence of email is proof enough of that. Diversify your approach. Beware of zombies.

Stealing the story: the death of the News of the World

The News of the World is dead, Rebekah Brooks has so far survived, Andy Coulson has been arrested and the British media is in overdrive, hunting down the next revelation about phone and voicemail hacking, covert surveillance, police bribery and political corruption. That’s the story that’s been obsessing me since it began to break on Monday night, with the Guardian revelation that murder victim Milly Dowler’s phone had been hacked by News of the World journalists.

Today the final edition of the 168-year-old News of the World hit the stands, and 200 people woke up without jobs, thanks to the decision by News International on Thursday to close the paper.

Killing the News of the World, along with its many other possible benefits for Rupert Murdoch, is an attempt to grab control of the story back – or at least to dilute it. Suddenly, instead of dissecting past issues of the paper to look for more evidence of illegal (or at least immoral) behaviour, journalists are dissecting the final issue. Instead of the possible guilt of former editors, the result is to introduce a discussion about the relative innocence of Colin Myler and his current staff. [Edit: see also Roy Greenslade’s look at the final edition.]

The gesture also attempts to make martyrs of the newspaper and of its existing journalists.  Suddenly it’s almost churlish to write furious diatribes about the past, when 200 forlorn journalist faces are staring out at you from the last ever newsroom photograph. The urge now is to eulogise, to sum up the 168-year life of the paper – and that means the narrative turns from exposing the illegal and immoral activities that have taken place over the years to a gentler summation of the paper’s life – lauding the good as well as discussing the bad.

It’s a hugely expensive and risky smokescreen to throw in front of a hungry set of journalists, but the result is still to change the terms of the narrative. The focus has shifted.

The political implications of this scandal are immensely complicated and far-reaching, but what I find most fascinating is the idea that the Murdoch empire had an interest in keeping politicians corrupt. If your power rests in part on your ability to unmask corruption – in selectively dishing dirt on those politicians who don’t do what you want – then in fact you have an incentive to ensure that there is a skeleton in everyone’s closet, and that you have the ability to expose it. You have a vested interest in building up the careers of celebrities whose secrets you can use to sell papers. The more corrupt the people at the top – the more dirty secrets you have on the most powerful politicians and policemen – the more control and power you wield.

Thanks to its 2.7m circulation and an estimated readership of about 8m, the News of the World was a kingmaker and a kingbreaker. But those readers won’t just disappear into the ether. The media landscape in the UK is undergoing seismic change not just because of the newspaper closure and the potential damage to other News International titles, but also because we don’t know where those loyal tabloid readers will end up. Presumably a Sunday edition of the Sun would snap them up immediately – so long as it wasn’t dead in the water from the News of the World fallout. But it will be very interesting to see whether the other Sunday papers see a circulation bump in the wake of the death of the Screws – or where the paper’s online readers will migrate to other mainstream titles, or disappear off to celebrity blogs or fragmented new media.

If the mass audience fragments, that could permanently reshape the hierarchy of power in this country in ways that are impossible to predict. We have already seen the power of the network in driving the story forwards. We have already seen a massive shift in power, with politicians openly attacking Rupert Murdoch, a man who seemed untouchable this time last week.

What happens next is anyone’s guess.

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Somewhere in the middle of all this, I start at the Guardian tomorrow as SEO Subeditor. I don’t know what next week holds but I’m immensely excited to be part of it – sad to leave Citywire, hugely so, but so excited.