Some critics have complained that last night’s ceremony was too political, too much like propaganda – missing the fact that by its nature every Olympic opening ceremony is political, is propaganda. The real complaint is that it was not propaganda they agreed with – and that is fine. An event as enormous as this, as powerfully charged with anticipation and with significance, couldn’t ever hope to please everyone.
But the symbols chosen for celebration were for everyone. The NHS is for everyone. The Queen, James Bond, Mr Bean, the internet, technology, suffrage, kissing, Mary Poppins, Kes, Dizzee Rascal. The opening, pastoral and construction scenes showed clear class delineations; the joyous riot of music and popular culture that grew from it showed disparate, distinct but equal individuals. There’s a vision of utopia there, and it is neither homogenous nor segregated.
It’s easy to throw around words like “vibrant” and “young” and waffle about the British sense of humour and post-Empire faded greatness. That doesn’t come close to the heart of what happened last night. It ought to be impossible to articulate a national identity so full of contradictions. But in four words, there’s a valiant attempt: this is for everyone. Inclusive, open, supportive but not prescriptive, with humility and quiet confidence, and without the belief that everyone’s necessarily going to want it. Everyone gets a turn. Oh, and with permission to be as eccentric, cynical and sarcastic as you like so long as you’re not being mean.
In the end, Danny Boyle’s opening ceremony did what politicians and sponsors couldn’t do (not even with Mitt Romney’s help). It united much of the country, even those bits of it that couldn’t care less about the sport and remain deeply cynical about the money, the sponsorship and the eventual outcome. It made people proud. It gave the Olympics a different meaning. This is why culture matters, and why storytelling is important: it makes meaning. Without it, we’re just a collection of people. With it, we get to be British.