Social places, not networks

In the light of recent events, this post from earlier this month seems timely:

Some years ago, the tech industry set out to redefine our perception of the web. Facebook (and other similar sites) grew at amazing rates and their reasonable focus on the “social network” and the “social graph”, made “social networks” the new kid on the block.

But even though the connections of each individual user are his social network, these sites are not social networks. They are social networking places.

This is an important distinction. They are places, not networks. Much like your office, school, university, the place where you usually spend your summer vacation, the pub where your buddies hang out or your hometown.

And, much like your office, school, university, etc, they all have their own behavioural expectations and norms. When those spaces get big and full of people jostling for room, if they aren’t broken up into their own smaller spaces – or if the partitions are porous – those differing expectations rub up against each other in all sorts of interesting and problematic ways.

The Twitter I have is not the Twitter you have, because we follow different folks and interact with them in our own ways. There are pretty regular examples of this disparity: when people write posts about how Twitter’s changed, it’s no fun any more, but the reality is that it’s just the folks they follow and talk to that have changed how they use it. My Twitter experience doesn’t reflect that – I’m in a different space with different people.

Part of the abuse problem all online spaces face is working out their own norms of behaviour and how to deal with incidents that contravene them. One of the particular problems faced by Twitter and a few others is how to deal with incidents that turn up because of many different, overlapping, interconnected spaces and the different expectations of each one.

And on practical ways to handle those problems, go read this excellent post by an experienced moderator. It’s too good to quote chunks here.

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Mary Hamilton

I'm an operations specialist, analytics nerd, recovering journalist, consultant, writer, game designer, company founder, and highly efficient pedant.

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