Video vs print

Magazines to read Today the BBC reported that video adverts are going to appear in a print magazine.

Yes, seriously. This is the Daily Prophet made real, though with more Pepsi and less Azkaban. We are now officially living in the future. Though someone seems to have stolen my jetpack.

According to the BBC, they use similar technology to singing cards, can store 40 minutes of video and can be recharged.

As long as they don’t use them to wish me a happy new year in tinny voices every time I open a magazine, I’m behind this idea all the way.

Let’s make print more attractive, let’s innovate in meatspace as well as online, and let’s develop easily-accessible video news as a permanent medium and see what happens.

Published by

Mary Hamilton

I'm an operations specialist, analytics nerd, recovering journalist, consultant, writer, game designer, company founder, and highly efficient pedant.

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